In 2019, Stéphane le Viet and Raphaël Jabol launched Avostart, a platform making legal services accessible to individuals. Avostart offers a simple process and affordable pricing, making legal advice available to everyone. Their vision is clear: universal access to legal rights.

Their challenge is to clarify the value proposition and positioning to make Avostart indispensable. The rebranding and visual identity of Ekie accelerated growth in the Enterprise segment (2022-2023), reached C-level executives, and secured key partnerships, including with Edenred.

The collaboration also involved the CEO's pitch deck, their website, product, and marketing campaigns to promote Legal Care.