"Be the first of your kind"

We present to you 1st Kind, a European investment fund supported by the Peugeot family, focused on innovation in climate, industry, and deeptech.

1st Kind is bold and visionary by nature.
We needed a brand that would evoke Peugeot's industrial heritage while projecting a resolutely forward-looking vision.
Nothing fits better than this retro-futuristic universe to represent the founding team's vision. During the research phase, visual exploration through Midjourney allowed us to create a series of unique and immersive images, perfectly aligned with 1st Kind's brand universe.

We are truly proud to have supported the 1st Kind team in creating their branding, naming, tone of voice, and their website, which we developed on Webflow.